To VAR or not to VAR? That is the Question.


     To VAR or not to VAR?  It's not the question, but rather the answer.  In today's fast-paced technology world, it's more important than ever to make smart purchasing decisions. For companies looking to purchase Autodesk products and services, the choice between purchasing directly from Autodesk or through a Value-Added Reseller (VAR) can be a difficult one. However, there are several compelling reasons why purchasing through a VAR can offer a superior experience.  Here are just some of the reasons that you should consider a VAR:


Personalized Support and Training

Autodesk Authorized Training CenterAutodesk Authorized Training CenterWhen purchasing through a VAR, you have access to dedicated account managers who can help you find the right Autodesk products and services for your needs. VARs often offer additional support services, including personalized training and help desk support.  This also means that they likely host a local onsite Autodesk Authorized Training Center or provide custom training tailored just for you.  This can be a valuable resource for companies that need help getting the most out of their software investment.  It doesn’t matter if you are renewing hundreds of seats of Inventor or just buying one individual license of AutoCAD LT, your Reseller will always roll out the red carpet.   


Expert Knowledge and Insights

VARs have deep knowledge of the Autodesk product portfolio, as well as experience working with a variety of different industries and businesses. This expertise can be extremely valuable in helping you make informed decisions about the best products and services to meet your needs.  Working with a Reseller over the course of many years, you develop a relationship where sales and support understand your business needs.  You will work with the same technical support staff rather than being farmed out to a random body on the other end of the phone. 


Tailored Solutions

VARs often offer tailored solutions that go beyond the basic offerings from Autodesk. For example, they may offer customized training programs, or bundle hardware and software together to provide a complete solution. By partnering with a VAR, you can often find solutions that meet your specific needs, rather than being limited to what Autodesk offers directly.  Often time, Resellers also offer their own add-on products and solutions that aren’t available anywhere else. 


Competitive Pricing

VARs often offer competitive pricing, as they are able to purchase large volumes of Autodesk products and services at a discount. This can translate into cost savings for you, especially if you need multiple products and services.  This means that small businesses and Mom & Pop shops can get the best bang for their buck. 


A Single Point of Contact

Personalized SupportPersonalized SupportWhen working with a VAR, you have a single point of contact for all your Autodesk-related needs. This can save time and streamline the purchasing process, as you don't have to go through multiple channels to find the information you need.  Your Reseller will almost always have a dedicated salesperson that is there for you when you need new seats and keeps track of your renewals.  And they will almost certainly reach out to you just to see how things are going from time to time.  More often than not, your VAR is also a local business who hires local employees from your region.  When you support a VAR, you are supporting local business. 


By purchasing Autodesk products and services through a VAR can offer a number of benefits over purchasing directly from Autodesk. From personalized support and training to tailored solutions and competitive pricing, VARs provide a comprehensive and convenient way to buy Autodesk products and services. By working with a VAR, you can ensure that you are getting the most out of your technology investment.  If you haven’t looked up the Value-Added Reseller in your area, I urge you to take a look and give them a shot.  You will not be disappointed. 




You can find the Authorized Autodesk Partner near you at the following link:



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Travis Nave

Autodesk Expert Elite

About the Author


Certified Autodesk Platinum Partner and Software Asset Management Partner. I am an experienced IT Professional with 24+ years experience as a Network Administrator and 17+ years supporting Autodesk products. I specialize in supporting the installation, networking, and licensing for Windows and Autodesk products. I hold a degree in Computer Information Systems as well as numerous certifications from CompTIA, Microsoft, and Autodesk. I am also honored to be a charter member in the Autodesk Expert Elite program on these forums.