Balloons to show assembly instead of part

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I am working for a company that has very strict ship tag requirements. We are trying to automate the ship tags so we don't have to manually type them in every time. If the ship tag of the part changes, we want it to automatically update. Our ship tag is simply the name of the part or assembly being shipped out. If the item being shipped is simply a single part, everything works perfectly as shown in the first picture. The balloon is set to show the part number and is correct.
The problem is when we want to ship an assembly. When we put a balloon on the assembly, it pulls the part number of the part we click on, not the assembly it is part of. The ship tag below should show "B0" instead of "B6".
Is there a way to set the balloon to pull the part number from the assembly instead of the part? I know it can be modeled differently to make it correct, but we cannot change the way it is modeled.
A possible work-around is to use the item label as the ship tag because that will always show the correct number, but I cannot figure out how to make it automatically put our blue box around it.
Any ideas are greatly appreciated.