Hi 3ds Max Product Team and Community, I want to propose a strategic evolution of our individual licensing model that protects Autodesk's market share against open-source alternatives while unlocking a massive new revenue stream: The Free Local "Human Use" Tier. Instead of charging individual creators a flat subscription for basic local access, Autodesk should make 3ds Max free for non-commercial, local, manual human workflows, while shifting monetization heavily toward cloud-driven, AI-enabled features and tokenized compute. Here is why this is a highly profitable business decision for Autodesk: Securing the Enterprise Pipeline: The primary existential threat to 3ds Max in indie and hobbyist spaces is the financial friction of the subscription model, which drives users to Blender. By offering a free tier for local human workflows, Autodesk captures 100% of the top-of-funnel student and indie ecosystem, ensuring they default to 3ds Max when they enter the paid commercial market. Zero Marginal Infrastructure Cost: Allowing individuals to utilize local hardware (CPU/GPU) for traditional modeling, texturing, and rigging costs Autodesk $0 in server overhead. It turns passive non-customers into active ecosystem users at no extra infrastructure expense. High-Margin AI Scaling: Users understand that AI and cloud rendering require massive server power. By gating upcoming generative AI tools, automated UV unwrapping, and heavy cloud rendering pipelines behind a consumption model (like Autodesk Flex tokens), Autodesk can monetize on actual utility volume rather than access. This model successfully bridges the gap between protecting the software’s future user base and building a scalable, high-margin, cloud-monetized ecosystem. I would love to hear thoughts from the community and the product team on adapting this modern freemium strategy for the AI era. TOO LONG DIDN'T READ : Local human use only non-commercial licenses should be free. Charge for AI enabled features. Capture a larger market while the getting is good. Support human-only creativity while innovating the future of AI enabled production pipelines. Win win win.
Show More