Max it's increasing support for SketchUp cause it's userbase it's increasing day by day.
I think that one of the best feature of Sketchup it's the integrated easy to access library, with bad object but also featuring great assets.
Would be amazing to have a native 3dwarehouse library to find organize and use 3D models directly from the cloud.
Max absolutly need a quick way to find and use props, expecially for Archviz Workflow would be a killer feature.
3dsMax 3D Warehouse (Sketchup Library)