This is a really bad problem that only exists in 2018. The obj import will be fine on previous versions. I really really hope they fix this! It stunts production greatly.
if you google around you will find an official autodesk post about this issue that actually tells you to use a previous version of max.
https://knowledge.autodesk.com/support/3ds-max/troubleshooting/caas/sfdcarticles/sfdcarticles/Error-...
The work around I've been using is Checking or Unchecking "Combine Objects" on import. For non combined you can may be combined once in max BUT anybody working in high data sets and crazy detailed work can't be splitting things up. I built my workflow around 3dsmax 2014 and how all that works and my workflow has been t-boned by the particulars of 2018. When this error pops up its a true hitch in productivity.
The other work around is I literally load an older version of Max and flush the object through that.
As previously stated I believe you can untick the UV import and I think that can work. The problem is that a lot of times i need the UVs for example a human face that is pre-uv'd and coming back from ZBrush. Also when you do this you might forget it next time you import something you need uvs on. So be careful. These settings stick for next import.