Shared parameters in the Revit link need to be added as project parameters to be taken into consideration by filters in the host model. If the shared parameters are only inside the family in the link model and are not added as project parameters in the link, filters can't see them.
Adding a shared parameter as a project parameter assigns this parameter to all families of the selected category. Making the family shared parameters visible for filters can help with keeping a clear model if each family has a different set of parameters.