you don't it doesn't exist
system requirements are here: https://knowledge.autodesk.com/support/3ds-max/troubleshooting/caas/sfdcarticles/sfdcarticles/System...
64 bit windows is required
DarrenP
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@DarrenP is correct. However, if you've subscribed to Max, you could request previous use through your reseller or Autodesk Account site to request 2013 which does have a 32bit installer.
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Darin Green
Director of Customer Support
Synergis Engineering Design Solutions
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