TL;DR the ability for a public link to just open the file and not open a zip file to be downloaded, extracted, and then viewed.
Longer version: Currently, we have an item with hyperlinks embedded that lead to pictures in the project files. Using a public link would be the best way to view these images with shareholders who may not have access, however, using a public link in this fashion opens up a ZIP file for one JPG image. It would be preferable that just the image file would open so that anyone who's viewing this information doesn't have to download, extract, and then open the file to view one picture