Text style changes when block is inserted

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I did some searching but nothing quite fit the same situation. I have some blocks that I updated and created from scratch. There are both regular text and attributes in them. When I insert the blocks into a file...new, old, doesn't matter...the company text style is changed. From SA-Standard set to Century Gothic in my case to Standard set to txt. Both the file where the blocks are kept and the working files, even the company template all have the correct text style setup properly...SA-Standard set to Century Gothic. So it's not like it can't find the style and is substituting it in place.
What's weird it that the file the blocks are in was created [save as] from an old file. The only difference in the blocks is the text style, the company did some updating to is standards. These old blocks work fine, the text style they are created with follow into the drawing. The only difference...that I know of... is the text style name and font setting. The old text style is annotative the new one is not.
On top of that we have been using the new text style for months now. If an older block with the old text style was used it brought the old text style with it. Now if I grab a new block with the new text style, it replaces it with the default Standard text in all files new and old. If I copy the block into the drawing via copy/paste from file to file, no problems. Pull from the Design Center, problems.
What am I missing?