The Reset Xform function inside of 3ds max is often used for resetting unwanted scale on geometry objects, and I think more so than for resetting rotation. However, there are many circumstances where you only want to reset scale, and not reset the orientation of the object.
It would therefore be useful to have an additional Reset Xform, or mode of the original that will preserve the orientation of the object. This is useful when reconstructing or recovering orientation from geometry that has lost its original transform at some point.

This very simple image illustrates how maintaining the orientation in a Reset Xform can be useful.
Simply, when a rotated object has its transform reset by Reset Xform (step 3) the bounding box brackets indicate what the original orientation is, and this does not change even when rotating the pivot. Applying Reset Xform at step 4 will only put us back at step 3, while a Reset Xform that maintains the rotation will remove the rotational offset without changing the geometry.
To reset such rotation offset with current Reset Xform you will need to reset the rotation, apply Reset Xform, then apply that rotation (inversed), which by current 3ds max tools require tedious copy pasting of transform data.
It would be much better if a mode of Reset Xform could make such process maintaining orientation part of the operation. That could save a lot of time when reconstructing lost transforms and resetting transform offsets.