The title of this suggestion is perhaps quite self-explanatory. OSL is a great addition to 3ds max, but when it comes to animating parameters OSL's performance is horrible.
For example, FPS in a scene with a simple textured plane primitive drops from 440-400fps down to 1-3fps when one single OSL parameter is animated.
Animation of texture parameters is an essential part of most CGI pipelines. Such monstrous performance hit for just one animated parameter is not acceptable and makes OSL almost useless for any professional pipeline.
I expect the products I pay for to be reliable and efficient. Let's make OSL reliable and efficient.