Hello @Anonymous,
Understood. I'm going to get straight to the questions then to save time.
Did you install this as a network license? It should simply require activation but it seems to be looking for a network license server. If this is a network license, did you setup a network license server? If so, this link may help you with network license administration as well as this one. This link and this link have information about network license connectivity problems and configuration. Most licenses are not network licenses however, and perhaps it was accidentally installed this way.
My gut is telling me that perhaps you clicked "Create Deployment" instead of "Install" when you first installed 3ds Max. This created a network deployment meant for network licensing. I think @camilo.lemos might have been correct that the past path here is to uninstall and reinstall with single user license settings. I have more information in these links for you, and here about changing license types. (Short version, reinstall needed.)
Please let me know if this doesn't solve your issue. While it is often some sort of firewall or access problem in many of these cases, I think perhaps this is simply the wrong license type.
Please hit the "Accept as Solution" button if my post fully solves your issue or answers your question. This lets me know that I was effective in helping you, and thank you for doing so.
Best Regards,