Design for Morgan Motor Company 'Render Them Speechless' with Autodesk, HP, NVIDIA and Morgan Motor Company #AutoDesign
If you have additional technical questions, please post them here.
The Challenge
Designers and digital artists are invited to collaborate with the leaders in product design, 3D technology and advertising by producing a magazine advertisement for the Morgan Motor Company 3 Wheeler, to help launch their latest 3 Wheeler at a major automotive trade show. Submissions will be reviewed by an esteemed panel of judges.
The Magazine Advertisement
The winning magazine advertisement will be featured in the official Morgan Motors magazine MOG and other publications to be determined. This is your opportunity to be the Morgan Motor Company art director, and define the creative content.
The advertisement you submit must include a rendering of the 3 Wheeler generated with either Autodesk® Inventor, Autodesk® Showcase or Autodesk® 3ds Max Design (using iray). Everything else (text, logos, graphics, etc) is up to your creative direction.
The Details
View the Guidelines for specific application instructions or consult the Autodesk® Product Design Suite visualization tutorials featuring Lynn Allen and the Product Design Suite graphics optimization guide.
The Judges' Choice
The grand prize winner will have their design displayed in the Morgan Motor Company exhibit at a major automotive trade show. The winning design will also be featured in a Morgan Motors marketing campaign.
In addition, the winner will receive:
- $5,000
- HP ZBook 17 Mobile Workstation with
Quadro graphics valued at $4,400 - Exposure for their submission which will be featured on Autodesk®, HP and NVIDIA's social media channels
- A feature on Morgan 3 Wheeler's official website
- A feature in the official Morgan Motors magazine, MOG, distributed worldwide
- A signed copy of the book 'Morgan: 100 Years: The Official History of the World's Greatest Sports Car'
- Selection of Morgan Motors branded merchandise
One runner-up (as determined by the Judges) will receive:
- HP Z1 all-in-one workstation with Quadro graphics, valued at $4,092
- Exposure for their submission which will be featured on Autodesk®, HP and NVIDIA's social media channels
People's Choice (Determined by Popular Vote)
The highest voted designer will receive:
- HP ZBook 15 Mobile Workstation with Quadro graphics, valued at $2,699
- Exposure for their submission which will be featured on Autodesk®, HP and NVIDIA's social media channels
Get Involved
Launch: December 2, 2013
Submit by: March 26, 2014
Vote: March 27, 2014 - April 10, 2014
Winner Announcement: May 5, 2014
All phases close at 10am PST.
How The Judges Will Choose
The Judges will select from all qualified submissions with special consideration for the top voted entries. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.
Judging Criteria:
- Originality of 3 Wheeler material design and customization
- Quality of rendering
- Originality of advertisement concept
- Quality of overall advertisement
Guidelines
Qualifying entrants must complete the following steps in order to be considered:
- Download Autodesk® Product Design Suite Trial or AutoCAD Design Suite 2014 Trial (see trial download tips)
- Download the relevant Morgan 3 Wheeler design files
- Download the Showcase 2014 Hotfix (required)
- Open the downloaded Morgan 3 Wheeler design files in either Autodesk® Inventor 2014, Autodesk® Showcase 2014, or Autodesk® 3ds Max Design 2014 (included with the Autodesk® Product Design Suite 2014 and AutoCAD Design Suite 2014)
- Customize and decorate your Morgan 3 Wheeler in either Autodesk® Inventor 2014, Autodesk® Showcase 2014 or Autodesk® 3ds Max Design 2014
- Capture a rendering of your Morgan 3 Wheeler using either Autodesk® Inventor, Autodesk® Showcase or Autodesk® 3ds Max Design using iray rendering engine (Refer to these instructions for additional guidance)
- Incorporate your rendering into an advertisement (using any photo editing software)
The required image should be created using the “portrait” orientation 260mm x180mm @ 300 DPI ( 3070 x 2125 pixel or
10.233”x 7.083”)
- Need help? Consult the Autodesk® Product Design Suite visualization tutorials, featuring Lynn Allen and the Product Design Suite graphics optimization guide
Notes
- Qualifying entries must include a rendering of the Morgan 3 Wheeler created with the Autodesk® Product Design Suite or AutoCAD Design Suite
- Designs must not include third party copyright materials
- Designs must be submitted in JPEG or PNG format and be no larger than 5MB
- Participants have the option to include the provided Morgan Three Wheeler logo as part of their design but are not required to
- Winners will be required to submit their final Autodesk® Inventor 2014, Autodesk® Showcase 2014 or Autodesk® 3ds Max Design 2014 files
- Winners must respond to Talenthouse within seven days of receiving the winner notification email or else will forfeit all prizing
- Only one entry is permitted per person
Morgan Design Files
- Two Autodesk® Inventor files - Morgan3Wheeler.zip and Morgan3Wheeler.z01
- Autodesk® Showcase file
- Autodesk® 3ds Max Design file
Tips for downloading and installing the Autodesk® Product Design Suite 2014 Trial
- There is no need to complete a form to access the Trial
- The Trial period is 30 days
- Steps:
- Navigate to a Autodesk Trial download page:
- Autodesk® Product Design Suite 2014 Trial (includes Autodesk® Inventor, Autodesk® Showcase and Autodesk® 3ds Max Design)
- AutoCAD Design Suite 2014 Trial (includes Showcase and 3ds Max Design)
- Autodesk Inventor 2014 Trial
- Autodesk 3ds Max Design 2014 Trial
- Choose a language and operating system
- Accept the Terms and Conditions with a check mark
- Click Install Now button
- Follow the directions
- Navigate to a Autodesk Trial download page:
If you have additional technical questions, please post them here.
