Autodesk has been a leader in BIM solutions but faces increasing competition from Bentley’s Tekla, particularly in the South Asia Pacific (SAP) region, where Tekla’s advanced features in steel connection design, fabrication workflows, and adherence to regional practices are gaining traction. To address this, Autodesk should enhance Robot Structural Analysis with advanced connection design capabilities, improve interoperability between Robot, Revit, and fabrication tools, and integrate automation for steel shop drawings. Additionally, Advance Steel, Autodesk’s powerful tool for structural detailing, can be positioned more effectively by expanding its connection design library, optimizing steel fabrication workflows, and aligning with regional standards like IS 800 and BNBC. A significant number of customer reviews highlight the need for such improvements, particularly in connection design efficiency and regional compliance, which are critical for SAP practices. By leveraging AI for design optimization and quality checks, Autodesk can introduce region-specific pricing, educational partnerships, and dedicated customer support. These efforts will strengthen Autodesk’s presence in steel design and fabrication, enabling competitive differentiation and increased adoption in SAP’s growing construction market.
