Assuming that you want your family/families workplane based.
All the families, that are part of the assembly, you have to make sure that always vertical is turned off.
When you insert the components in the project you have to place them on an appropriate workplane.
If you place them on a level you can not rotate them. Because if the families are workplane based, you have to rotate the workplane.
Depending on the use you also could decide to make it face based.
Louis
Please mention Revit version, especially when uploading Revit files.