You have to play with it. You need to look at the individual values, its type and compare the values with the UI. Here is sample how to filter asset values by its ValueType and obtain RGB values of Generic->Color and Self Illumination->Filter Color
Sub main
Dim result As New System.Text.StringBuilder()
result.AppendLine("AssetValues")
Dim part As PartDocument = ThisDoc.Document
For Each oAssetValue As AssetValue In part.ActiveAppearance
If Not oAssetValue.ValueType = AssetValueTypeEnum.kAssetValueTypeColor Then Continue For
Dim colorValue As Inventor.ColorAssetValue = oAssetValue
Dim c As Color = colorValue.Value
result.AppendFormat("{1}{0}{2}{0}{3}" & vbCrLf, vbTab,
oAssetValue.DisplayName,
oAssetValue.Name,
ColorToString(c)
)
Next
Logger.Debug(result.ToString)
'Direct access
Logger.Debug("Generic->Color: {0}", ColorToString(part.ActiveAppearance("generic_diffuse").Value))
Logger.Debug("Self Illumination->Filter Color: {0}", ColorToString(part.ActiveAppearance("generic_self_illum_filter_map").Value))
End Sub
Function ColorToString(color As Color)
Return String.Format("[{0}, {1}, {2}]", color.Red, color.Green, color.Blue)
End Function