I think you have to first work on understanding what an assembly file is. It does not contain any of the components-- they are all defined in their own part and assembly files. An assembly file contains all the instructions for how components are placed and connected to each other, and links to the actual component files.
Therefore, when you copy an assembly file, that copy has all the same links and relationships. If you change Part1, it is changed in every assembly that uses it. Sometimes that's exactly what you want, and sometimes it's not.
If you want to copy an assembly and make changes to only its parts, then you have to also copy the parts and give them different names. But if you give them different names, the new assembly doesn't know about them and continues to use the originals. So, you need to replace all the original parts with the new ones. You can do it manually (Replace Component), but for a large assembly this gets really tedious.
The various tools already suggested (Vault Copy Design, Design Assistant, etc.) are meant to help with this task by making it easy to copy the component files to new names and at the same time taking care of the linkages in the assembly so you don't have to manually do all the replacements. Drawings are similarly linked to assemblies and parts and the same techniques apply to them.
An additional complication/option is project files (.ipj files), which define the file folders where Inventor will look for files. It is possible to copy an entire assembly and all its components to a new location, without changing any filenames at all. As long as you then switch to a new project file that limits its search to that new location, Inventor will have no problem working in the new assembly with the new components. But this is not recommended simply because humans are involved, and someday someone will be working with the wrong project file and alter an assembly or component part that they didn't intend to. Purely hypothetical, of course; I've never heard of this actually happening, let alone done it myself.....
Sam B
Inventor Pro 2019.1.2 | Windows 7 SP1
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