Hello,
There are a few different reasons you might suddenly lose the ability to create a new project or Hub. Forma has a guide covering the most common scenarios with screenshots so you can match it to what you're seeing: https://help.autodeskforma.com/en/articles/7878583-setting-up-the-hub-for-your-company. One frequent cause is that a Hub already exists for your company, in which case you would need to request access to that existing Hub rather than create a new one, since only one Hub per company (per license "team") is allowed and a personal Hub is not an option.
On the data area showing as USA, when a Hub is created it is tied to one of three fixed data regions, EU, US or Australia, and that choice cannot be changed or moved afterward. If your company's existing Hub was set up in the US but you need one based in the EU, a separate Hub would need to be created in that region, and data cannot be transferred between the two. If your company already has Hubs in more than one region, you can switch between them from the home page. More detail here: https://help.autodeskforma.com/en/articles/6988005-data-location-for-hubs
If neither of those matches your situation, or you do need a Hub created in the correct region, please reach out to chat support from within the product so they can check your specific account and licensing setup. Please visit https://www.autodesk.com/support and click on the Autodesk Assistant button to raise a ticket.
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Best,
Forma Design
