I hope you're doing well. At this point we only have subscription based licenses. We definitely want to keep our customers, but we know that this is something that some are not used to and some won't accept.
Hopefully seeing all of the improvements made to EAGLE in the short amount of time can convince many to stick around or at least come back in due time.
Hello Jorge,
With the amount of distrust and bad blood that the whole licensing issue has generated, I honestly do not think that this is going to be the case.
EDA tools are not, and should not, be confused with the run-of-the-mill applications such as MS Office (and say Word for example).
With EDA tools, there is a *huge* investment in time that a user has to put into a tool to become efficient.
For a user to switch an EDA tool - especially if they have been using their current tool for any length of time, means they are effectively throwing away a huge investment of time (not only in the basic familiarity with the existing tool, but also with any customised workflow and any library base that they may have built up over time).
This is *not* something that they are going to be doing lightly and on a whim.
For a user to get so irate and cranky with the vendor that it would push them to switch (and that means that they are willing to accept that they are going to loose this time investment and IP investment), I am pretty sure that you will *NEVER* get that user back again.
The other thing that is definitely *NOT* helping your cause at all is the:
"Lets go quiet and hope it all dies of it's own"
All that is inciting is speculation and further bad blood. If that is what the PR department is telling you to do, then you need to quietly take them aside and beat them with a stupid stick.
If Autodesk are to dig themselves out of this mess, they need to be thinking this through *very* carefully, and they need to be acting and then following this up, otherwise it will get worse ... not better.
What that means is that if the current model is here to stay and that is final, then this should be communicated in clear and concise language and acknowledge that for certain customers, they will need to find an alternative product .... "Don't beat about the bush" (ask Matt what that means if you don't understand the comment).
Be up front, be honest and and definitely don't bullish*t. Let your existing user base *know* where they currently stand. Saying nothing is in effect saying "we don't care for your business so go elsewhere", but in a weasel way.
/BGM