Need help with a web app 3d product configurator

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I'm trying to build a mobile web app that is a product configurator that outputs 3d renderings of the product. Currently thinking about building it as an HTML5 app.
The client is currently using SketchUp for the 3d renderings, but it does not have a web interface, it is only a desktop product. That seems to me that they would need to output every variation/configuration of product, then for the app to serve up the png of that exact configuration based on naming convention. A daunting task, both for asset creation and testing.
The other programs that I have explored are Autodesk Configurator 360 and DriveWorks, both of which process the renderings on the server and serve up the configuration. It seems like a no-brainer from a long term business strategy to use a product that has a web interface that we can tap into, but that means migrating the client and all of their products into a new system.
Looking to see if anybody has experience building web 3d product configurators, and to see if there are possibly any tools or approaches that I am missing.