Unless you use a program like Unreal Engine there isn't any program where the default viewport display of materials looks as good as an actual rendering. Any program that does real time ray tracing like UE will have really good viewport material displays. Max, Sketchup, Maya, and most other DCC applications do not advertise that they have viewport material displays that are as good as a rendered frame. That's why most of them have a plugin for a render engine like V-Ray, Corona, etc. If you are using Max because you don't want to render and you just want it for the viewport display, you misunderstand Max and are using it the wrong way if you want photo real output.
Max and Sketchup both are great modelers. Max is a much more capable and powerful program and can do many, many things that Sketchup can't. While Sketchup has a unique methodology to it's modeling, there is very little that Sketchup can do that Max can't do as well. It's just approached differently and you have to find the one that suits your needs better. You can own just Max and not have Sketchup at all and visualize anything your imagination can come up with. If you just have Sketchup and not Max, you will be limiting your possibilities and potential. Sketchup is great for architecture, furniture and geometrical things. It's not the best for organic objects and it's animation and compositing features don't even come close to what Max is capable of.
There is nothing wrong with buiding what you need in either program. But if you want the highest quality output and renders, neither of them will give you that from the viewport display no matter how much you crank up the settings. They aren't intended to do that. For that you'll need to use Unreal Engine or something like it, Unity for instance, or you'll need to get Vantage for Max. But, Vantage has some serious limitations too.
Rob Holmes

------------------------------------------------------------------------------------------------------------------------------------------
3ds Max (2023-2025), V-Ray 6.2, Ryzen 9 3950-X Processor, DDR 4 128MB, Gigabyte Aorus X570 Master motherboard, Sabrent Rocket NVMe 4.0 M.2 drives, NVidia RTX 4090, Space Pilot Pro, Windows 11 Pro x64, Tri-Monitor, Cintiq 13HD, Windows 11 x64
------------------------------------------------------------------------------------------------------------------------------------------