Following the 3dsmax social media on twitter and facebook. 9 posts out of 10 are architectural.
3dsmax is used in awesome animations in commercials, movies, idents, motion graphics and whatnot.
You can check the "stack" open facebook group, for example. Only 3dsmax related kickass stuff.
https://www.facebook.com/groups/stackthis/?fref=ts
Can we PLEASE stop the marketing team to try to spoon feed us with "3dsmax is for architecture"?
Maybe if we show what it can REALLY do, then the developers could have more resources to fix and implement the tools we need (pflow anyone)?