Can i directly change attributes?

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I'm trying to do the following:
Directly access with Excel VBA the attributes of some specific blocks inside a drawing.
For example, assume that there are 3 blocks named myBlock1, myBlock2, byBlock3 defined in the drawing.
Each of the blocks contains 3 texts e.g. myText1, myText2, myText3 with the respective attributes (Tag, Prompt, Value, etc).
To my undestanding, when i insert a block inside the drawing an instance of this block is created, called block reference.
How can i point to a specific block reference and change its attributes given the fact that i already know the block name?
My final target is to create one drawing with a predefined number of specific blocks and then through Excel VBA create copies of this drawing filled with data from Excel.
Unfortunatelly every code example i've seen selects blocks and entities, and then loops around each one of them by comparing texts. What i would like to see is a code example(if possible!) that could change directly some attributes...
e.g. blockReference("MyBlock1").myText1 = "NewText"
Is this possible?