Ugh, this is driving me crazy...
I've narrowed it down to an issue with the geometry, I think. I created a cylinder, gave it auto uvws and was able to add it to the groom tool widget and generate guides, no problem.
The problem is, I created the original hair geo and uvws using Max and Zbrush, importing it into Maya as an obj -- these are the programs I'm comfortable with -- I'm completely new to Maya and was only planning to use it for hair/fur and look dev, since the only tuts I can find for the look I'm after are all Maya. So, I'd rather not have to completely redo all the hair geo in Maya, since it'd take me forever.
I've tried freezing the transforms and deleting the history on the imported geo (to the best of my knowledge), but I still get the error "Errors when creating guides from poly." when I click test on the widget. I've tried ungrouping the geo too, in case that had something to do with it somehow, but I get "Can't ungroup leaf-level transforms", which, for all I can tell searching around, means it's grouped or parented somehow -- but deleting the history makes no difference.
Does anyone have any ideas?