I got the same error and I found this on this site
http://images.autodesk.com/adsk/files/3ds_max_readme.htm(Windows Vista and Mac® Boot Camp® operating systems only) A valid license cannot be obtained by the network client when the client and server are on the same machine (IPv4).
Workaround: To workaround this issue, do the following:
Obtain the IP address of the machine. (You can obtain it using the ipconfig command or with the the “System setting” of LMTOOLS.)
Open the hosts file which is located on C:\Windows\System32\drivers\etc folder.
Add the IP address and hostname to the hosts file, such as “10.148.220.50 ACRDLICENSEQA1”
Save the hosts file.
You can now obtain a valid license.
It worked fine for me, you just have to add a line to the hosts file with you info on ip adress *ipv4* and hostname of your computer. My machine was the host of the Network license and I also use max on the same computer, so I need to do that, hope it will help