Create a better experience for hobbyists, non-commercial use, and for qualifying startups
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I assume that the reason there is a free license for non-commercial use is to give more people the experience of using Fusion 360 so that they recognize the benefits and eventually turn in to paying customers.
It is not surprising that some of the more advanced features would be missing. I completely agree with making users pay for a license to use advanced simulation, material structural analysis and such.
I don't understand the 10 editable document limit. I can constantly switch documents to read only and back to editable so I don't see how that will convince someone to become a paying customer. The only possible benefit to Autodesk that I can think of is somehow it reduces your cloud storage cost. In reality it just annoys non-commercial users.
If it has to do with cloud costs, then a better solution would be to make the free version of Fusion 360 always store design files locally. That reduces your cloud costs. In addition to always storing locally, removing the sharing option would be an incentive for teams to use the paid version.