Hi,
It is possible to get this done with a smart Excel Import and a little bit of scripting. I have attached a sample model for FlexSim 20.2, in which I did the following.
1. I reproduced your Excel workbook: ScenariosVariables.xlsx
2. I created an Excel Import to import the workbook into /Tools/Experimenter/ExperimentVariables. To get all the data, I had to check "Use Row Headers" and "Use Column Headers" and explicitly specify starting and total values:

3. I checked "Execute Post Import Code" and then clicked the "Post Import Code" button to add a bit of script, that will get the table in the exact form the Experimenter expects. This is what I put there:
int onreset = param(1); //1 if this code is being called on Reset of the model, 0 otherwise
treenode target = model.find("/Tools/Experimenter/ExperimentVariables");
// Set the number of scenarios
model.find("/Tools/Experimenter/NumberOfScenarios").value = target.first.subnodes.length - 1;
for(treenode variable = target.first; variable; variable = variable.next)
{
// Variable should be an Object
variable.dataType = DATATYPE_OBJECT;
for(int i = 1; i <= variable.subnodes.length; i++)
{
if(i == 1) {
// The first node, pointing to the data, should be called variable
variable.subnodes.name = "Variable";
} else {
// Make sure the subsequent nodes have string datatype
Variant value = variable.subnodes.value;
variable.subnodes.dataType = DATATYPE_STRING;
variable.subnodes.value = value.join("");
// For aesthetic reasons, copy the scenario name from the first variable, too.
variable.subnodes.name = target.first.subnodes.name;
}
}
}
4. Run the Excel import.
5. Profit.

Here is a complete demo model for 20.2.