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The Break Room (Non-Technical Discussions)

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Alumni
TBasich
Posts: 182
Registered: ‎11-07-2012
Message 1 of 10 (536 Views)

Updating the Autodesk Brand

536 Views, 9 Replies
03-26-2013 11:25 AM

Hi everyone,

 

Did you notice anything different this morning when you swung by Autodesk.com? Anything...stand out to you? That's right, we officially launched our new brand today! We've answered a few questions you might have about these changes below, but if you'd like to learn more, take a look at this blog post from Autodesk's Chief Marketing Officer, Chris Bradshaw.

 

What was the inspiration for the new logo?

 

The Autodesk logo went through multiple iterations before we agreed on this particular version. The new logo was inspired by…origami! Origami is the convergence of art, science, and math, and we very much felt like this art form aligned well with our broad product portfolio.

 

Besides the logo, what else is changing?

 

This re-brand represents the transformations we’ve been making to the Autodesk business for the past couple years. You will see changes in not just our logo, but also in our imagery, iconography, color palette, and even in our overall tone and voice.

 

Why abstract images?

 

While we’ve typically relied on industry-focused imagery, our intention with this new, more abstract imagery is to appeal to a broader user base and demonstrate the endless possibilities you have as designers and creators. As our product portfolio and user base grow, we don’t want to pigeonhole our software into any one use case by using overly literal images. However, where appropriate, we will still use industry imagery.

 

Have additional questions? Let us know! We hope you like the new look!



Teresa Basich
Community Manager
Autodesk, Inc.
*Expert Elite*
troma
Posts: 2,520
Registered: ‎05-21-2008
Message 2 of 10 (530 Views)

Re: Updating the Autodesk Brand

03-26-2013 11:42 AM in reply to: TBasich

Not, this morning, only changed over a few minutes ago!

 

But yes, I like the look.  I saw the logo on some blogs a few weeks back and was wondering how long it would take it to arrive here.


Credit where credit is due! Give kudos or accept as solution whenever you can.

*Expert Elite*
AllenJessup
Posts: 5,858
Registered: ‎05-21-2003
Message 3 of 10 (528 Views)

Re: Updating the Autodesk Brand

03-26-2013 11:46 AM in reply to: troma

The homepage and product pages changed this morning. The Discussion Groups flipped a couple of minutes ago. Check out the main page. I think it looks much better.

 

Allen Jessup

*Expert Elite*
troma
Posts: 2,520
Registered: ‎05-21-2008
Message 4 of 10 (519 Views)

Re: Updating the Autodesk Brand

03-26-2013 12:04 PM in reply to: AllenJessup

Yes, clean & open looking.  Nice.

 


Strange thing is I could have sworn I saw the new logo as the favicon on one of the sites last week or even earlier.  Not on the site itself, just the favicon.


Credit where credit is due! Give kudos or accept as solution whenever you can.

*Expert Elite*
AllenJessup
Posts: 5,858
Registered: ‎05-21-2003
Message 5 of 10 (510 Views)

Re: Updating the Autodesk Brand

03-26-2013 12:18 PM in reply to: troma

Not strange. The new icons/Logo have been out for a few weeks. They just didn't show up here until today. There have been blogs about the new look for a while http://inthefold.typepad.com/in_the_fold/2013/02/not-your-fathers-autodesk.html

 

Allen

Valued Contributor
autocad.phil
Posts: 53
Registered: ‎01-22-2010
Message 6 of 10 (505 Views)

Re: Updating the Autodesk Brand

03-26-2013 12:22 PM in reply to: TBasich

yah!  The new autodesk website looks very nice indeed!  Very classy and very high tech!  The background/rendered pictures everywhere look pretty too!

 

--
Autodesk Product Design Suite Standard 2014 with subscription to 2016 | AutoCAD WS | was ACLT 2000, ACLT 2010, PRDSS 2013 and others
Distinguished Contributor
Wanderer-MOTD
Posts: 204
Registered: ‎03-04-2004
Message 7 of 10 (493 Views)

Re: Updating the Autodesk Brand

03-26-2013 12:44 PM in reply to: AllenJessup

AllenJessup wrote:

The homepage and product pages changed this morning. The Discussion Groups flipped a couple of minutes ago. Check out the main page. I think it looks much better.

 

Allen Jessup


Oooh, okay. Normally I don't care much about aethetics, but, I'll admit, the new homepage looks pretty slick.

 

 

My husband just made me change my blog template recently because I had the same one for like six years (no comment on how long I'd had the same headshot either lol).

Melanie Perry
***not all those who wander are lost***
http://AUGI.com/Surveys
http://MistressOfTheDorkness.blogspot.com

My defunct profiles:
http://forums.autodesk.com/t5/user/viewprofilepage/user-id/651859
http://forums.autodesk.com/t5/user/viewprofilepage/user-id/644095
*Expert Elite*
troma
Posts: 2,520
Registered: ‎05-21-2008
Message 8 of 10 (488 Views)

Re: Updating the Autodesk Brand

03-26-2013 01:43 PM in reply to: Wanderer-MOTD

My first crash since rebranding!  Well, not actually, but the first one to generate a CER.  Glad to see that page has also been updated!

Of course, it was pure altruism on my part to crash the program, I wanted to double-check for Autodesk that they had covered all their bases in this rebranding thing.  

 

CER.PNG


Credit where credit is due! Give kudos or accept as solution whenever you can.

Distinguished Contributor
Wanderer-MOTD
Posts: 204
Registered: ‎03-04-2004
Message 9 of 10 (455 Views)

Re: Updating the Autodesk Brand

03-27-2013 08:06 AM in reply to: troma

troma wrote:

My first crash since rebranding!  Well, not actually, but the first one to generate a CER.  Glad to see that page has also been updated!

Of course, it was pure altruism on my part to crash the program, I wanted to double-check for Autodesk that they had covered all their bases in this rebranding thing.  

 

 


:smileywink: Your selfless consideration is humbling and admirable.

Melanie Perry
***not all those who wander are lost***
http://AUGI.com/Surveys
http://MistressOfTheDorkness.blogspot.com

My defunct profiles:
http://forums.autodesk.com/t5/user/viewprofilepage/user-id/651859
http://forums.autodesk.com/t5/user/viewprofilepage/user-id/644095
Valued Contributor
autocad.phil
Posts: 53
Registered: ‎01-22-2010
Message 10 of 10 (429 Views)

Re: Updating the Autodesk Brand

03-28-2013 11:24 AM in reply to: troma

The Autodesk subscription page (after logging/going in, not the initial/hello page) is still using the old-school web layout/skin.  Hey... i see it because i keep looking in there wondering when the new 2014 stuff will show up for download lol :smileyvery-happy:

--
Autodesk Product Design Suite Standard 2014 with subscription to 2016 | AutoCAD WS | was ACLT 2000, ACLT 2010, PRDSS 2013 and others
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