Hey guys I would try just executing the same line of code inside the console window first, you wont have the trouble of the window closing on you if the command is typed incorrectly or there is something wrong with the flags in general.
First thing I would try, if you havent already is typing "render" with an uppercase "R". Unless of course your exe state otherwise. From my experience OSX doesn't require you to do so, but all the windows machines I have rendered on have.
Other than that if the command is unrecognized you probably need to setup the environment variable as one of the earlier posters had stated.
Although not Windows 7 specific this explanation of environment variables and their functions is really nice.
http://vlaurie.com/computers2/Articles/environment.htmUltimately though you want to add a directory to the PATH variable. At the end of it's "variable value:" you will add a Semicolon separating individual directories and then copy and pasting the directory path to the folder that contains your "render" executable which I believe natively is in the bin folder of your Autodesk software. You'll have to forgive me for not knowing the exact location I am on a Mac right now.