If you go to the Light family, and click on family types, you will see the parameter. It seems the out of box ADESK content won't let you modify this parameter. So you could re-create it and make it an instance.
Keep in mind, when your using ADESK content, it's meant to be generic and not specific. A lot of the times, I will create variations of families to load into a project if it's something I'm going to use often on the job. Edit the default elevation within the family under a "new" type to have it at your disposal.
HTH,
~BMC