You can try this:
1. Place a wall drawn north-south, and another wall east-west.
2. Place a three-way switch on each side of each wall.. the text on the south side and the east side are 'upside down'.
3. Select the switch, and click edit family.
4. In the switch family, select the Label (the "T"), and click Edit Family.
5. Select Family Category and Parameters... from the Settings menu.
6. Check the Keep text readable option.
7. Load the Symbol Label family into the Lighting Switches family.
8. Load the Lighting Switches back into the Project where you drew the two walls.... now the text on the south and east sides of the walls are 'readable'.
HTH,
Martin Schmid, P.E.
Autodesk Consulting
Martin Schmid
Product Line Manager
Mechanical Detailing and Electrical Design
Architecture, Engineering, and Construction
Autodesk, Inc.