I want to save people the time I wasted trying to fix this error after installing the 64-bit version of the latest download of TrueView 2013 on Windows 7 Ent 64-bit.
Download and run:
Microsoft Visual C++ 2010 Redistributable Package (x86) - vcredist_x86.exe
Microsoft Visual C++ 2010 Redistributable Package (x64) - vcredist_x64.exe
Fixed my problem instantly.