Hi Andre,
Here's some information that was forwarded to me from the developer who worked on the DWF Composer installer:
DWF Composer supports standard MSI command line installation. Here is a sample batch file that an IT admin can edit and use. It will install DWF Composer on to a local machine in silent mode with the provided serial number.
set SERVER=\\ithsrvbld1\Archive-Twister\2161
set SERIAL=123-12345678
msiexec /i %SERVER%\SetupDWFComposer.msi ADSK_DWF_COMPOSER_SERIAL=%SERIAL% /l*v install.log /qb
For complete options to use with msiexec command, see http://www.microsoft.com/resources/documentation/windows/xp/all/proddocs/en-us/msiexec.mspx.
Hope this helps.
--Doug