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The default name is always the same ("Configurator360"), but you can put in a different name when you get to the SaveAs dialog.
We know this particular workflow is klunky, but it turns out to be non-trivial to fix, so we have focused on other things.
Thanks for trying Configurator 360 and for giving us this feedback. We love feedback!
LOL, you love feedback? Someone told me a long time ago to be very careful about what you pray for... 😉
A wishlist item might be for the ability to concatenate a File Name from the parameters.