Patrick,
Use the Point Mapping dialog. In the drawing that you are importing into, create Blocks the way you want them. This could include Block attributes and you will need to get the scale correct for the data you are importing. You can create tags with the field name from the incoming data if you want to place attribute tags on the Blocks as you import them. (The best way to do all this is to just import the points with the data you want, then zoom onto an area and create or scale an existing block so that it is correct. Check the data that came in so that you can get the tag right, etc... Then you can erase it all and start again.) Once in the Import Options dialog, for the Layer that contains the Points, choose the Points column. A '...' button will appear. This will take you to the Point Mapping dialog where you can specify how to import the points, choose a Block, get Block from data and add atttribute tags. The tricky part is getting the Blocks right, fun with AutoCAD, but once it is set up right it works great. Hope this helps, Good luck.