Sorry, I saw "tag" and missed "field". A Schedule Tag could be used to report the area of a polyline**, in which case the advice to create a Property Data Format with the desired suffix would have been valid. I do not use fields much, but for what it is worth, the default value I ran into just now was SQ. FT., even though the AEC uits setting was for SF. Someone else, more familiar with fields, will have to respond regarding whether you can reset that default value.
** - If you are interested, this blog post has a link to sample content, created some years back:
http://architects-desktop.blogspot.com/2006/06/tag-for-polyline-based-rooms.html
David Koch
AutoCAD Architecture and Revit User
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