Can you check the Windows event viewer to see if it points to any specific exe/dll for this startup crash?
Do you have the latest HotFix installed for 3ds Max 2010? Might as well, just to be safe.
Also, try deleting the preference (ENU setup) folder from the User location: C:\Users\USERNAME\AppData\Local\Autodesk\3dsMax\2011 - 64bit
// Stephen Blair
// Arnold Renderer Support