"We didn't have this error in a comparable file for another vendor, so it may have something to do with implementing the extension of the suite license to all comprised years"
What I mean by this is that it appears that Autodesk does some sort of macroexpansioon of the multiyear license feature. If you look at the debug logs each option line dealing with the multiyear license has been expanded into one line for each of the relevant year licenses. This is a feature unique to Autodesk license processing, and I think their macro explansion logic omitted to allow for the possibility that a keyword like MAX is not a keyword if it is at the start of a continuation line. It is only a keyword at the start of a logical line. The start of a continuation line is by definition the middle of a logical line. So, it's an outright bug in the options file processing, and a nasty one that should be fixed. MAX is the least of your worries. Consider
GROUP foo user11 user12 ...\
INCLUDEALL user22 ...\
...
No problem there, I guess, if foo is a group you intended to apply INCLUDEALL to. What if you wanted to apply EXCLUDEALL, though?