Hi,
First, isn't this a question for a max forum?
Second, there are lots of ways to get your model to the internet. Go google a bit and READ THE MAX MANUAL, study a bit on VRML, OBJ, etc....
If you are into programming check out Java 3D, I did and really you can write your own web application in a weekend if you'd like.
There are also commercial packages like Righthemisphere's Deep Exploration...
Hope you'll share your final thoughts here!!! (the Alias community)
Cheers! Hans